Answer the Insurance Question Before Anyone Has to Call
The first thing most people want to know is whether they can afford care. Here's what to put on your website so they don't have to call to find out.
Natalie HenleyFounder
The Practice Growth Blog
What we're learning, written down.
Notes from the work we do with mental health practices every week. No client stories and no hype, just what we see in the search data and what we'd do about it.
One Clinician Interview, a Month of Content, Zero Client Stories
Therapy practices can't share results or most testimonials. Here's how we turn one recorded clinician interview into videos, posts and FAQs without a single client detail.
Natalie HenleyFounder
Why a Service Only a Few People Search For Still Deserves a Page
Keyword tools say almost nobody searches for your specialized program. The few who do are often ready to book. Here's how to build pages that reach them.
Natalie HenleyFounder
Clinicians Name the Treatment. Parents Search the Problem.
Practices describe care in clinical terms like play therapy or Cogmed. Parents search in plain words, usually about the problem. Here's how to close that gap.
Natalie HenleyFounder
Want an honest look at your practice marketing?
Start with a conversation or the $499 Checkup + Blueprint. We'll show you where new clients are finding you, where they're getting stuck, and what to fix first.