Answer the Insurance Question Before Anyone Has to Call

Ask almost any intake coordinator what people want to know first, and the answer is rarely “what’s your approach?” It’s “do you take my insurance?” and “how much will this cost?”

A lot of practice websites make people call to find out. Some will. Many won’t. Someone who’s nervous about starting therapy is already looking for a reason to wait, and a phone call just to learn the price is an easy one.

What to put on the page

You don’t need a complicated pricing page. You need plain answers to four questions:

• Which plans are you in network with? List them by name. “We accept most major insurance” doesn’t tell anyone whether you take theirs.
• What does a session cost without insurance? Give real numbers for intakes, ongoing sessions and evaluations. A range is fine if it varies by clinician.
• What if you’re out of network? Explain that you can provide a superbill, and what someone should ask their insurance company about out-of-network benefits.
• What happens on the first call? Tell people how long it takes, what you’ll ask and whether there’s any cost.

Where to put it

Give it its own page with a clear name like “Fees and Insurance,” and link to it from your main menu or footer. Then link to it again from each service page, close to the button to get started. That’s the moment people are deciding whether to reach out.

Clear fees won’t scare off the right clients. They save your intake team from calls with people who were never going to be a fit, and they give everyone else one less reason to put off getting help.

If you’d like a second opinion on how your site handles fees and insurance, the $499 Checkup looks at exactly that.