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Mental health marketing case study

How Alderwood grew patient inquiries 59% in four months.

Alderwood Psychological Services already had what every practice wants: a strong reputation. Families trusted the clinicians and referrals came in. What they wanted was predictability, a steadier flow of the right inquiries and clearer visibility into what was driving growth.

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Inside the office at Alderwood Psychological Services.
+59%more patient inquiries in four months
61%of new inquiries from online search or AI tools
+556%Google Business Profile impressions vs. baseline
+500%clicks to the autism evaluations page

About the practice

A trusted practice that needed a steadier path to new inquiries.

Alderwood is a Charlotte practice offering play therapy, neuropsychological and psychoeducational evaluations, autism and ADHD testing, and general therapy. Referral-driven growth can be uneven, some months feel full, others leave too much to chance. The goal wasn't just more traffic. It was more visibility for the right services, clearer tracking, and a stronger path from search to inquiry.

What we solved

Five real problems, one connected system.

The problem“We rely almost entirely on referrals, and it's unpredictable.”

What we did

We built out organic search, local visibility, and content marketing so families could find Alderwood on their own, not only through referrals.

61% of new inquiries came from search & AI
The problem“We don't know which marketing actually drives inquiries.”

What we did

We set up conversion and lead tracking from the start, then tied every channel back to real inquiries.

+59% leads in four months
The problem“We're not visible enough when local families search.”

What we did

We cleaned up citations, improved listing consistency, optimized the Google Business Profile, and strengthened local pages.

+556% Google Business Profile impressions
The problem“The services we most want to grow aren't showing up.”

What we did

We optimized the play therapy, autism, and neuropsych pages, then built content around the questions parents actually ask.

+500% clicks to autism evaluations
The problem“We need to show up in the AI tools families are starting to use.”

What we did

We optimized content and authority signals for generative engines so Alderwood could surface in tools like ChatGPT and Perplexity.

First inquiry sourced directly from an AI assistant

What changed

More than traffic. A clearer growth system.

The biggest shift was moving from referral-only momentum to a measurable growth engine. Search, local visibility, service pages, content, tracking, and AI visibility started working together, so the right families could find the right service and take the next step with confidence.

  • Leads up 59% in four months, measured from when conversion tracking went live
  • Google Business Profile impressions up 556% versus the baseline month
  • Organic search impressions up 28%, organic sessions up 24%
  • Most service landing pages at least doubled traffic from the baseline
  • Autism evaluations page clicks up 500%; play therapy page clicks doubled
  • The site began appearing in AI search, including an inquiry sourced from an AI tool

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Figures reflect Alderwood Psychological Services performance from the program baseline through May 2026. Lead growth measured February to May 2026; visibility gains measured against January 2026. Sources: GA4, Google Search Console, Google Business Profile, Google Ads, and the practice's inquiry log.